Ad Performance Reporting

Below are the metrics available in Ad Performance Reporting.

Field nameTypeModeDescription
dateDATEREQUIREDDate in 'YYYY-MM-DD'.
timezoneSTRINGREQUIREDTimezone of date in the data.
currencySTRINGNULLABLECurrency
platform_idSTRINGREQUIREDPlatform id.
ad_account_idSTRINGREQUIREDAd account id.
ad_account_titleSTRINGNULLABLEAd account title.
campaign_idSTRINGREQUIREDCampaign id.
campaign_titleSTRINGNULLABLECampaign title.
catalog_item_idSTRINGREQUIREDCatalog item id.
catalog_item_titleSTRINGNULLABLECatalog item title.
creative_idSTRINGNULLABLECreative id. This field will only be provided when the creative configuration is enabled.
creative_titleSTRINGNULLABLECreative title. This field will only be provided when the creative configuration is enabled.
inventory_idSTRINGREQUIREDInventory id.
impressionsINTEGERNULLABLEImpression count.
clicksINTEGERNULLABLEClick count.
money_spentINTEGERNULLABLEMoney spent. It is in a micro-unit.
purchasesINTEGERNULLABLEPurchase count.
revenuesINTEGERNULLABLEMoney earned. It is in a micro-unit.
goalSTRINGNULLABLEUNKNOWN_TYPE OPTIMIZE_NONE FIXED_CPC OPTIMIZE_ROAS FIXED_COMMISSION_RATE FIXED_CPM
cost_typeSTRINGNULLABLECOST_PER_CLICK COST_PER_IMP COST_PER_PURCHASE COST_PER_TIME
indirect_purchasesINTEGERNULLABLEIndirect purchase count. This field will only be visible when the Halo ROAS is enabled.
indirect_revenuesINTEGERNULLABLEMoney indirectly earned from ad. It is in a micro-unit. This field will only be visible when the Halo ROAS is enabled.