Moloco Retail Media Platform (RMP) is a technology solution that empowers marketplaces and online retailers to build and scale a retail media business (i.e., sponsored ads). Moloco’s solution helps platforms leverage and activate their first-party data to deliver highly relevant and performant ads, automate ad decision-making, and scale their ads business.
With Moloco RMP, e-Commerce platforms can operate the following ad formats.
- Sponsored products: Native product listing ads across the commerce experiences (home, category, product detail page (PDP), cart, etc.)
- Sponsored search: Native search listing ads
- Sponsored banners (display): Creative/image-based ads across the commerce experiences
Moloco RMP supports general B2C, B2B, and C2C e-Commerce marketplaces, retail platforms, and digital aggregators such as food delivery.
The key components of Moloco RMP help marketplaces and online retailers create a thriving and profitable ad business while empowering brands or sellers to use ads to find highly qualified users and drive more sales with high efficiency manifested in the form of a higher return-on-ad-spend (ROAS), and delight users with relevant and engaging ads.
Moloco RMP's ML engine ingests the marketplaces' or online retailers' first-party user event data to power personalized ad experiences for each impression. User behavior, intent, and context are some of the key elements in predicting relevant items and accurate click through rates (CTRs) and conversion rates (CVRs) needed for a high-performing ad system. All the machine learning data, training, and inferences are performed in a silo within each customer instance. This ensures that no data is exposed, shared, or used across different customers.
Moloco RMP's auction engine is designed to help maximize the efficiency and the business outcome of the retail media business, such as the ad spend on the platform. Moloco RMP supports various auction types (e.g., first- or second-price auction), bidding methods (e.g., CPC, CPM, PPO), and automation and optimizations (e.g., smart bidding).
The campaign management system provides an easy-to-use and intuitive user interface critical in activating, managing, and scaling advertisers. Moloco RMP provides the following system options: 1) a stand-alone, ready-to-use self-serve campaign manager, 2) a widget embedded within the existing brand or seller portal, and 3) APIs for platforms to create and operate their custom campaign manager.
Updated 4 days ago
Please continue to the next sub-topics for more detailed information on how Moloco RMP functions.